Tradeshows & Exhibitions
Tradeshows and exhibitions are specialist market places that allow exhibitors to promote their products and services, reach new customers and generate new sales. They also give visitors the opportunity to find out about the products and services on display.
Trade shows and exhibitions can also provide business people with the opportunity to network and make useful contacts with other people working in their industry.
At Objective Marketing we ensure get the best from exhibiting at an event (for simplicity, we’ll call them all trade fairs) or attending as a visitor.
Know how to “work” a show
You have to know how to “work” a show to get the best out of it. The typical scenario is two people manning a stand, looking uninterested and giving out leaflets without personality or conviction. This is a lost opportunity!
As an exhibitor, you may have 12,000 visitors in one place so you are going to have to work really hard to make the most of your investment. We show you how to get your key messages across in minimal time, but more importantly how to dress your stand to make sure they are attracted there in the first place.
As a visitor to a show you also need to have a game plan; make sure you research your target contacts beforehand etc.
Here are some highlights of our services in this arena:
- Using a trade fair to promote your product or service
- Going to a trade fair as a customer
- Choosing the right trade fair
- Exhibiting - using specialist event companies
- Exhibiting - doing it yourself
- Access and legal issues
- International trade fairs
- Following up from a trade fair
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
Be Seen, Be Found, Be Accessible, Be Successful!