Telesales or Telemarketing

Telemarketing is the most interactive marketing tool available. Telemarketing allows you to answer your prospects questions, address their concerns, and overcome their objections.

Telemarketing is the only marketing medium that allows you to adjust your strategy and make any changes at any time necessary to increase results. With telemarketing, you can change both your offer and audience with just one phone call. Telemarketing scripts can be edited with a moments notice. And telemarketing calling hours can be adjusted to meet your target audience.
 
Where else can you change your marketing program at a moments notice? Telemarketing is the only medium that offers this flexibility.

Telemarketing provides you with immediate feedback and valuable information that can be quickly analysed.

Telemarketing consistently outperforms all other forms of marketing and is a powerful, cost-effective marketing vehicle. It should be part of your marketing plan. Telemarketing is the only form of advertising that requires an immediate response.

Newspaper and magazine ads, radio promotions, or direct mail demand little or no immediate attention. They can all be ignored. Not telemarketing. When the phone rings, the natural response is to answer it. Rarely do you just ignore it.

Telemarketing provides you with a captive audience the minute the phone is answered.

With telemarketing, you can instantly establish a conversation. It is much easier to get your message across when you engage in a dialogue and questions can be answered. Two-way communication using telemarketing is very powerful, and very productive.

Telemarketing provides you with endless opportunities to increase and better your business.

Inbound telemarketing allows you to respond and sell to your clients and prospects
24 hours a day, 7 days a week and 365 days a year.

Telemarketing also has powerful inbound applications. Inbound telemarketing is perfect for order taking, customer service, any type of answering service, after hours/overflow calls, taking credit card orders, voice mail service, seminar registration, reservation desk, inquiry service, and direct immediate response to print ads and virtually any form of advertisement.

Objective Marketing advises on Telemarketing strategies.  The average returns are between 5-8%.  If their skills are honed, your telesales team can even exceed the 8% ceiling.

 

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.

Be Seen, Be Found, Be Accessible, Be Successful!