Product Launches

When you launch a product, prior planning is essential.  Which customers should be targeted?  What sales strategy is needed?  Has a distribution strategy been written? How do we train the sales force and when?

Any mistake significantly reduces or eliminates any potential profit the product may have and greatly increases the sales development time. These problems must be avoided if a company wants to survive in today’s competitive marketplace.

An Objective Marketing launch would consider the following:

• Identifying the best customer segments for market penetration
• Positioning the product successfully against competition
• Optimising impact of sales strategy
• Maximise sales leads while minimising marketing expense
• Basing sales strategy on customer benefits rather than features (UVP’s)
• Setting sales goals based on market potential
• Identifying optimal mix of marketing tools and distribution channels to ensure sales

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog. 

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