Objective Marketing

Powerset - Google’s new Competitor?

December 31st, 2006

Is Google’s true competitor “Powerset” about to arrive?

No one thought Airbus would catch Boeing, and no one thought Google would catch Yahoo. So can Powerset catch Google? Though Google and search marketing are undoubtedly some of the best inventions of the last century, search still remains somewhat unsophisticated. Maybe that’s all going to change and sooner than we think!

Google is a very powerful search engine but in linguistic terms it’s actually pretty primitive. Powerset, still in development, aspires to be a natural search engine. This means that it will understand phrases rather than just keywords and differentiate between, for example “puzzles for adults” and “puzzles by adults”. In this manner it will deliver far more accurate search results. If you subscribe our RSS feed you can keep updated on this very interesting development.

Happy New Year to our clients, visitors, partners and subscribers!

Entry Filed under: News