Objective Marketing

A New “Meaning Based” Search Engine - Hakia

January 23rd, 2007

Hakia is building the Web’s new “meaning-based” search engine with the sole purpose of improving search relevancy and interactivity, pushing the current boundaries of Web search. The benefits to the end user is search efficiency, richness of information, and time savings.

The basic promise is to bring search results by meaning match - similar to the human brain’s cognitive skills - rather than by the mere occurrence (or popularity) of search terms. Hakia’s new technology is a radical departure from the conventional indexing approach, because indexing has severe limitations to handle full-scale semantic search.

Hakia’s capabilities will appeal to all Web searchers - especially those engaged in research on knowledge intensive subjects, such as medicine, law, finance, science, and literature. I would also add marketing here and hope that is not too presumptuous! Seriously, though, Hakia does take an interesting approach to search. If the company can truly make its search engine understand content in a way similar to a human brain, it will definitely have something special if not scary!!!

Personally, I plan to check back with Hakia a few times over the next month or so to see how the developments are unfolding. I’ll run some queries to find out whether it can help me with my work. A search on relative keywords for my business led me to a list of useful-looking results and ones I don’t usually find in Google, so I’m quite optimistic. Time will tell how well it delivers!

Go and have a look yourself and let me know what you think. It’s still in development, but it could end up being an additional useful tool in the Search Marketing and Optimisation arena.

Regards

Robert

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