Successful Marketing - Core Differentiation is vital!

You are unique even though 300 other people maybe doing what you do. You are unique because of you and your own personal identity and individuality.

Though you must be aware of market forces and not ignore them, rather than focusing on the 300 competitors, focus on the way you do things, what special touches are already there in your work or can be improved, your attention to detail and how you service your customers.

Your business is unique because of you – never forget that!

When we work for you we totally embrace the above and assist in bringing out your own individuality. We will also overview your competitors to see how they do things and present themselves.

Therefore, we focus on your (USPs) “unique selling points” (also called Unique Value Propositions - UVP’s) from your competitor’s viewpoint. However, we take this a stage further to look at your UPBs – “unique perceived benefits” from the client’s viewpoint. Usually, businesses only view their USPs because they are concerned with what their competitors are doing – wrong! Firstly, focus on what your clients expect from you, how they perceive you, and how best you can serve them.

And don’t say “Customer Service” as a unique selling point because everyone promises that and therefore it is not unique and can be said and demonstrated in so many other different ways.

• Do all your communication messages portray your UPBs?
• Are you obsessed with your competitors?
• Have you been able to differentiate yourself from them?

This is the first task we help clients with and the most important, finding why you are unique, what is your unique value proposition, and show you how to use it to your advantage!

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.

Be Seen, Be Found, Be Accessible, Be Successful!