Insert Planning & Buying

An “insert” is a printed publication placed between the leaves of another publication.

Our Insert Planning and Buying expertise delivers the most accurately targeted customers at the most cost effective price.

Each individual proposal will suggest the best way to target your prospective customers using inserts.  Package insert opportunities include third party marketing mailings (usually catalogues and statements) and product dispatch.  Media inserts will be placed in titles which best define your target market (including magazines, newspapers and directories).  Also, “Door to Door” programmes provide the highest penetration to UK households.
 

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.

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