Direct Mail is a valuable, cost-effective way to tell your customers who you are, and what your business offers.
A Direct Mail campaign offers customers a chance to learn about your business. It can also:
- Promote interest in a new product or service
- Generate sales and orders
- Drive traffic to your store or shop, Web site, etc.
- Cultivate long-term relationships
- Build and increase brand recognition
Customers respond to mail that addresses their interests and needs. All it takes is a simple, effective Direct Mail campaign to get people to your door.
Direct Mail offers a targeted way to reach your current and potential customers. It drives customers to your business or your Web site, and it has advantages over other advertising mediums.
- Direct Mail is:
Targeted. It allows you to focus on your specific audience, directing your campaign to the market you want to reach.
- Personal. Direct Mail can address customers by name. You can craft messages that are tailored for them, addressing their needs and appealing to their interests.
- Flexible. Direct Mail can be sent in a variety of formats, including letters, postcards, or brochures. You can be creative with colours and graphics, and even offer a free sample of your product.
- Tangible. Customers can hold your mail piece, referring to your message as often as needed. Coupons or samples included in your mail piece help encourage customer interaction.
- Measurable. The results of your Direct Mail campaign can be tracked by counting the responses or inquiries it generates. You’ll know what worked and adjust your plans accordingly.
- Cost effective. A Direct Mail campaign makes your advertising budget go further, because your targeted message goes directly to the people you want to reach.
Direct Mail campaigns take many varied formats so for clarity; we have an example under Return on Investment Analysis. Do allow us to provide you with some examples based on your target market.
Here’s a breakdown of UK postcodes:
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
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