In marketing, a brand is a collection of feelings toward an economic producer. Feelings, sentiments and emotions are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary.
A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, colour schemes, symbols, which are developed to represent implicit values, ideas, and even personality, ethos and where possible, originality.
The brand, and “branding”, and brand equity have become increasingly massive components of culture and the economy that can be now described as “cultural accessories and personal philosophies”.
Our services include creating a brand strategy for you. Furthermore, we have our own in-house designers who can create stunning visuals for you. You might need a re-brand and can promise you some exceptional, world-class designs.
If you are creating a new brand, you should consider various factors like who are your target audience etc.
A good brand name or logo should:
- be legally protectable
- be easy to pronounce
- be easy to remember
- be easy to recognise
- attract attention
- suggest product benefits or suggest usage
- suggest the company or product image
- distinguish the product’s positioning relative to the competition.
- where possible, be reflected in the domain name
Finally, please see our section on Colour Psychology to see what colours you should choose for your brand or logo.
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
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