Viral Marketing

The term “viral advertising” refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, an advergame (an ad and game combined), images, and even text.

Dynamic Viral Marketing Campaign Creation in London

Objective Marketing creates the ideas that go into making such a viral campaign that is both different and dynamic.  There are many determining factors in such a campaign and especially the “hook” and the “context”.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks (both on and off-line) to produce increases in brand awareness, through self-replicating viral processes, similar to the spread of a computer virus.  Hotmail is