New Media (also called Web 2.00 technologies) loosely describes those forms of communication and art enabled by digital technology. We currently use “New Media” to provide a broadly accurate (but also somewhat imprecise) sense of those communications, technologies, and artworks made possible or actual by advances in digital computing. “New Media” communication environments are readily interactive, which opens new possibilities for conversation and feedback.
What is classified as New Media
- Web Sites
- Electronic kiosks
- Virtual Reality
- Interactive Television
- Internet Telephony (Voip & Skype etc)
- RSS Feeds
Mobile Marketing - The next big opportunity
Objective Marketing is right at the fore front of “New Media” developments. In our humble opinion, the Mobile phone market is set to revolutionise the world and become one of the most powerful marketing platforms that we have ever seen. It is here now, but really only just rolling out!
Got’ya! - 24 Hours a day!
A mobile phone is very personal and it is generally with someone 24 hours a day - so how can they avoid your message - you won’t miss them because they have popped out to make a cup of tea between adverts - you have your full attention. Read our section on mobile marketing and get ready for the revolution!
Long gone are the days of when only paper advertising existed. Now, there are so many other options- it’s even mind boggling and that’s why you need an expert to guide you. Watch this space for new developments!
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
Be Seen, Be Found, Be Accessible, Be Successful!