Organic Search Engine Optimization

Is your website not showing up in Google? Are you finding it more and more frustrating that your website cannot be found and is not bringing in the enquiries that you hoped for? Well, there are some things we can do for you to get your website listed and higher up the rankings.

It is possible with some work to appear on the first page of a search engine, but it is not just as easy as submitting your pages.

In my experience as an internet marketing specialist and consultant, we know of a number of ways to get your site into Google and other search engines and start the climb to the top of the search engines’ rankings!

Before you submit your website to Google we need to make sure your website not only meets their webmaster guidelines but also offers relevant, interesting content, to your visitors.

Does your web site offer great content, as you will have to compete with 8 billion other web pages in Google’s index? If you’re not offering relevant interesting content you are going to have to go back to the drawing board!

We research your keywords by looking at competitors sites and brainstorming to help identify niche keyword phrases that will set you apart from your online competition.

The power of the knowing the right keywords is CRUCIAL to your online success.

We also need to ensure your website is:

• Structured correctly with a clear hierarchy
• Making good use of text links
• Text is being used rather than text embedded inside an image - Google cannot read the contents of an actual image
• Your title tags are unique and descriptive for each and every page
• A sitemap is included to link to every page online
• Links are all correct with no broken links to parts of your website that do not exist
• You have links from at least 3 to 4 established websites of a similar nature to yours

Now your website is ready for submission!

Organic listings are trusted much more these days than Pay-Per-Click advertising which can be set up in under 5 minutes. Search engines such as Google rank your site as far as age is concerned, so the longer you have been around, the better your ranking.

In essence, if all your keywords and title tags are correct and you have an HTML based web site you should be found quite easily. That said, there are millions of web sites with the same or similar details, tags, descriptions and keywords. Therefore, we suggest the use of an Organic Listing specialist. Their charges can vary greatly from £300 to £1000 and then in some cases you are required to pay a monthly maintenance fee. We work with a number of such companies and would be delighted to recommend their services.

Though an initial outlay, it is a far better investment to get ranked well than to pay for clicks. The art of this is in the keyword phrases that are used for your products or services and how we discover and implement them.

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.

Be Seen, Be Found, Be Accessible, Be Successful.