Internet Marketing
Internet marketing refers to ‘how’ businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, internet marketing begins at your homepage.
Website Marketing
Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective internet marketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo and detailed within this web site. Once landing at the home page, this should act as an introduction and a reason for visitors to stay and read more information.
Whether you operate a service or sell products, e-Marketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.
Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and therefore extend the opportunity to convert them into clients.
Cost Comparison for Internet Marketing
Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.
Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are generally a direct result of search engines. These people want to know more about your services or products and therefore, the likelihood of turning visitors into customers is higher.
Online Advertising Campaign
With e-Marketing, the cost of an advertising campaign is drastically lower than conventional advertising. The same rules apply but with less effort. We’ll show you how to locate your target market, address their interest, and show how they can benefit.
Bottom Line
e-Marketing has saved businesses thousands of advertising pounds. It’s an effective marketing tool that every business should take advantage of. This site will give you a better understanding of how e-Marketing can help improve your business, and we can prepare an e-Marketing campaign for you that will exceed all of your expectations.
Here’s some information on:
Internet Usage and Online Shopping
Internet usage and online shopping is increasing at an exceptional rate. This is partly due to the phenomenal take up of broadband in the UK. The following extract was taken from a recent survey from the Office of National Statistics:
” In the three months prior to February 2006, 63 per cent of adults in Great Britain (29 million) had accessed the Internet in February 2006. This represents 93 per cent of the adults who have ever accessed the Internet.
The most common place to access the Internet was at home (86 per cent), 46 per cent accessed at work, 28 per cent at another person’s home, 16 per cent at a place of education and 10 per cent at a public library.
Of those adults who have ever used the Internet, 67 per cent have bought or ordered goods or services, with adults aged 25-44 the most likely to buy on-line (73 per cent). The main reasons given for not shopping on-line were; having no need (48 per cent), preferring to shop in person and/or like to see the product (46 per cent) and security concerns (34 per cent). In the three months prior to interview, 49 per cent of men who had used the Internet had done so for Internet banking compared with 35 per cent of women.p>
Web Site Importance
The importance of having a website cannot be overstated. In today’s world online presence is essential for communication for all businesses and individuals alike.
Surprisingly though, few businesses have websites or sell online, and there is huge opportunity to provide both people and businesses with that online presence, and the means to get online.