Apple has finally unveiled the iPhone
- potentially one of the most revolutionary consumer products in history. It will act as a catalyst for change, stimulating a host of mobile-enabled services that will change the way we work forever. mCommerce - mobile commerce has truly arrived!
Continue Reading Add comment February 11th, 2007
Hakia is building the Web’s new “meaning-based” search engine with the sole purpose of improving search relevancy and interactivity, pushing the current boundaries of Web search. The benefits to the end user is search efficiency, richness of information, and time savings.
The basic promise is to bring search results by meaning match - similar to the human brain’s cognitive skills - rather than by the mere occurrence (or popularity) of search terms. Hakia’s new technology is a radical departure from the conventional indexing approach, because indexing has severe limitations to handle full-scale semantic search.
Hakia’s capabilities will appeal to all Web searchers - especially those engaged in research on knowledge intensive subjects, such as medicine, law, finance, science, and literature. I would also add marketing here and hope that is not too presumptuous! Seriously, though, Hakia does take an interesting approach to search. If the company can truly make its search engine understand content in a way similar to a human brain, it will definitely have something special if not scary!!!
Personally, I plan to check back with Hakia a few times over the next month or so to see how the developments are unfolding. I’ll run some queries to find out whether it can help me with my work. A search on relative keywords for my business led me to a list of useful-looking results and ones I don’t usually find in Google, so I’m quite optimistic. Time will tell how well it delivers!
Go and have a look yourself and let me know what you think. It’s still in development, but it could end up being an additional useful tool in the Search Marketing and Optimisation arena.
Regards
Robert
Add comment January 23rd, 2007
Is Google’s true competitor “Powerset” about to arrive?
No one thought Airbus would catch Boeing, and no one thought Google would catch Yahoo. So can Powerset catch Google? Though Google and search marketing are undoubtedly some of the best inventions of the last century, search still remains somewhat unsophisticated. Maybe that’s all going to change and sooner than we think!
Google is a very powerful search engine but in linguistic terms it’s actually pretty primitive. Powerset, still in development, aspires to be a natural search engine. This means that it will understand phrases rather than just keywords and differentiate between, for example “puzzles for adults” and “puzzles by adults”. In this manner it will deliver far more accurate search results. If you subscribe our RSS feed you can keep updated on this very interesting development.
Happy New Year to our clients, visitors, partners and subscribers!
Add comment December 31st, 2006
We tell our clients over and over again about the importance of having an optimised online presence regardless of their business. We all need a shop window!
Christmas statistics show how increasingly important it is to be found on the internet. For our clients we make sure that their sites are optimised to the full potential to enable this to happen. The majority of shoppers who visit retail websites first are more likely to spend more and shop more in local stores, a new study reveals.
Continue Reading Add comment December 23rd, 2006