The team at Objective Marketing have again scored a success with a client’s web site. This time it is Affordable Millionaire who benefits from our wealth of SEO experience as they are now positioned on the first page for UK Fractional Property Ownership and other keywords.
Search Engine optimisation is an art, that when perfected, produces sound results, greater visibility and additional traffic. It’s not rocket science, but let the experts like us guide as we have proven success.
September 18th, 2007
As UK Internet usage becomes more widespread, it is interesting to look at the emerging trends as reported by the UK’s National Statistics Office. This helps us comprehend the enormity of the internet and how, year on year, it is growing at an incredible pace. Therefore, our online marketing campaigns, if designed and executed correctly, should bring us some healthy results. We have the chance, as never before, to trade nationally or globally from an armchair, regardless if you are a micro or macro business. These statistics further qualify that the internet offers us the cheapest form of advertising ever, so let embrace it as best we can!
The Survey
An estimated 13.9 million households (57 per cent) in Great Britain could access the Internet from home between January and April 2006, according to the National Statistics Omnibus Survey. This is an increase of 2.9 million households (26 per cent) since 2002, and 0.6 million (5 per cent) over the last year.
This year the survey has been expanded to include Northern Ireland and for the United Kingdom the total number of households with Internet access in 2006 was 14.3 million.
In total 40 per cent of UK households were estimated to have broadband Internet access between January and April. This was an increase from the 28 per cent recorded for GB in 2005.
UK Internet Access
In 2006 the percentage of households able to access the Internet varied between different parts of the country. The region with the highest percentage was the South East with 66 per cent. The area with the lowest access level was Scotland with 48 per cent.
Overall, 40 per cent of UK households, or 69 per cent of households that had Internet access, had a broadband Internet connection.
London had the highest level of households with broadband Internet access at 49 per cent (78 per cent of households with Internet access). Northern Ireland had the lowest level at 28 per cent of all households (56 per cent of households with Internet access).
The annual increases in the level of broadband access vary from 17 percentage points in London and the East of England to 4 percentage points in the West Midlands. The increase for GB was 12 percentage points to 40 per cent in 2006.
UK Individuals
Twenty eight million adults (60 per cent of the UK adult population) accessed the Internet in the 3 months prior to interview, with men more likely to do so than women (65 per cent compared with 55 per cent respectively). Forty per cent of women had never used the Internet compared with only 30 per cent of men. Over half of adults in all age groups, except the 65+ group, had accessed the Internet in the 3 months prior to interview.
There is still a large divide between the young and the old, with 83 per cent of the 16 to 24 age group accessing the Internet within 3 months prior to interview, compared with 15 per cent of the 65+ age group. This is also supported by data that show there are now only 10 per cent of the 16 to 24 age group who have never used the Internet, compared with 82 per cent of the 65+ age group.
Internet User’s Income
The higher an individual’s income, the more likely he or she is to have accessed the Internet. Fifty one per cent of adults with an income of £10,400 or less had never used the Internet. In contrast, 93 per cent with an income of £36,400 or more had used the Internet in the 3 months prior to interview, more than twice the proportion (43 per cent) of those earning £10,400 or less.
Frequency of Use
Young people not only accessed the Internet more, they also accessed it more often. Most adults (59 per cent) who had used the Internet in the last 3 months used it every day or almost every day, with the age group 25 to 44 using it the most (63 per cent). Less than half of those aged 65+ who had accessed in the last 3 months (43 per cent) used it every day or almost every day, and 11 per cent used it less than once a month. Men were more likely than women to use the Internet every day or almost every day (64 per cent compared to 54 per cent).
Activities on the Internet
The most popular activity on the Internet was searching for information about goods or services (84 per cent). This was carried out more by men (88 per cent) than women (79 per cent). Women’s most popular activity was using email (80 per cent), which was men’s second most popular (81 per cent).
Of the activities asked about, there were only two where the percentage of women’s activities was higher than men’s. These were seeking health related information and activities related to a school, college or university course. Telephoning over the Internet or video conferencing was an activity undertaken by 13 per cent of men and 7 per cent of women.
The UK Internet Usage Statistics Report can be downloaded from the National Statistic web site.
December 28th, 2006