Objective Marketing

SEO & SEM - Are you optimised!

December 29th, 2006

Analysis, measurement and search engine optimisation (SEO) are becoming more important than traditional marketing competencies a recent survey on the skills needed in modern marketing has shown.

Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent said analytics and measurement have become more important over the past two years and these skills are now seen as more important than branding and product promotion.

A total of 31 per cent of respondents claimed SEM - Search Engine Marketing is the most important skill in their current role and 60 per cent feeling that SEM skills have become more important over the past two years.

Furthermore, half said they need to improve their analytical abilities and 41 per cent feel that their SEM skills are in need of improvement.

Objective Marketing revalidates these comments! Search Engine Marketing is in fact the first priority now for many companies as opposed to traditional paper based marketing. Are you optimised?

We invite your questions or comments on this very important subject.

Entry Filed under: blog