Objective Marketing

Mobile Net Access Declining - but not for long!

July 16th, 2008

The number of people accessing the Internet from their mobile pones is on the slide, according to exclusive figures supplied to PC Pro Magazine by TNS Technology

In the UK, 35% of users access the internet from their mobile phone – down from 39% in 2006 – and no wonder as the rendering of .mobi web sites is appalling.

Only 6% use their mobile internet daily, and this has to be about our handsets and what they are capable of. These figures mirror a worldwide decline in mobile internet usage, with only a fifth of people browsing the web on their handset, a 5% decline on last year.

Smartphone users are far more active on-line, with 77% of them using their handset to access the internet.

The report goes on to say that it is believed that the access will decline. We fervently disagree! As handset becomes more internet friendly, we will see massive increases in usage and my thinking is purely based on the experience with a Smartphone, reflecting the figures above.

Now, haven’t Apple and the iPhone got it just right, and especially with the new 3G version. Though web browsing is faster on the new model, there is no need to see a .mobi web site that all marketing companies and graphic designers have hated from day one – having to re-purpose already well made content into something ugly and not user friendly made us all very unhappy!

The iPhone allows you to surf the web and increase or decrease size of the page, which makes reading easier – albeit not perfect. This means that we do not have to repurpose content but can use it completely as it is, saving everyone a huge amount of money!

Evidently, the other Smartphones are to follow suit, but this is still a way off to match the capability and excellent design of the iPhone.

Now, for us and our clients we can get much more out of our marketing Pounds through this medium knowing, that on a PC or Smartphone our web site can be accessed, seen and enjoyed and our message delivered!

Personally, I never thought the mini web sites of the .mobi era would last and this time I was right and I am so relieved.

Internet capable Smartphones, Apple or otherwise, offer our clients the ability to use and enjoy the internet as it should be.

Long live the iPhone and all that follow her or him or it – it’s just fantastic, whatever gender it is!

Entry Filed under: blog