July 16th, 2008
Flash has been a naughty Word as far as SEO or Search Engine Optimisation is concerned now for some years. It was always a shame that Google and the other engines could not read into the code of a Flash made website, or Flash elements within an HTML site until now.
The Google Webmaster Central Blog announced on the 30th June that it has improved the ability to index textual content in SWF files of all kinds. This includes Flash “gadgets” such as buttons or menus, self-contained Flash websites, and everything in between.
Flash is owned by giant Adobe and they must have been scratching their heads for ages about this problem. Marketing companies like us would tell clients “avoid Flash” wherever you can as it cannot be read by Google or other search engines. We often did this with a heavy heart as Flash websites are the most attractive on the internet for sure!
So the era for more dynamic content with SEO capabilities is upon us and it’s well overdue. Though this is still in its infancy, I predict that within a year we will see much movement in this area.
Google has developed an algorithm that explores Flash files in the same way that a person would by clicking buttons, entering input, and so on. The algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed – perfect!
One of Objective Marketing’s specialties is that of Search Engine Optimization and we are absolutely delighted with this news. Albeit, HTML sites can have dynamic content and look dynamic, there are still restrictions.
Flash will enable marketers like us to serve clients better, hone their key messages with more clarity, USPs and give them something more outstanding that we are able too now. The revolution has begun!
Flash meets Google – it had to come and thank God it did! Watch this space for more information (you can tell we are excited!).
Entry Filed under: blog