Loyalty & Client Retention
Client loyalty is not hard to earn, but much more difficult to retain. Today’s focus is either on profit or saving money – buying cheapest. With these predominant factors, it is important to try and retain clients for as long as possible. It is an expensive process to find new clients so much effort should be directed in retaining those we have.
We mention during this site that “Visibility” is an important factor in your overall marketing strategy. If you remain visible to clients during their lifecycle, the chance of you retaining their business increases dramatically.
Dependent on your type of business, you can retain their loyalty with certain campaigns that get their attention and focus and will create retention.
We devise these for you. It’s a bit like “points make prizes” but more sophisticated with the main emphasis of tying them into a buying cycle.
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
Be Seen, Be Found, Be Accessible, Be Successful!