Target Marketing
The “target market” is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping.
Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include:
- which segments to target
- how many products to offer
- which products to offer in which segments
There are three steps to targeting:
- market segmentation
- target choice
- product positioning
Targeting strategy decisions are influenced by:
- market maturity
- diversity of buyers needs and preferences
- strength of the competition
- the volume of sales required for profitability
We provide you with the expertise and analysis to create a successful campaign.
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog. Be Seen, Be Found, Be Accessible, Be Successful!
