So many clients call us and ask if they should renew their ads in Yellow Pages, Thomson or The BT Phone book. Without fail, it is a prominent question for those who are new to marketing.
Does it work for you?
If, when you advertise with such publications and you do not monitor the response, you are never going to know.
One important procedure we start with clients is to keep asking “where did you hear about us” and to record this for future analysis. So many businesses do not do this, and then when publication renewal time comes they say “I am not sure if it is worth it”.
If you monitor and politely ask your clients where they heard about you, you will be able to qualify your advertising spend and truly know if it is working for you.
For many companies, this is their only form of advertising and it works well for them.
As part of our service we analyse if these types of advertising will bring a return and try to evaluate which publication is best for you.
We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.
Be Seen, Be Found, Be Accessible, Be Successful!