Web Traffic Analysis

One very important function is to measure who is visiting your website from where, how many pages they visited, which pages and how long they stayed within the site.

This information paints a scenario of how visitors are interacting with the information you have provided them.

Hopefully, you have the right type of information to keep them coming back, or buying your product or service.

Your ISP – Internet Service Provider may offer you statistics, but if they do not there are ways around this.

You can measure your on-line success by the amount of visitors. However, the true measure is if those visitors buy from you, then you will know you have truly succeeded.

Bounce Rates

The bounce rate for the homepage, or any other page through which visitors enter your site, tells us how many people ‘bounce’ away (leave) from your site after viewing one page.

So, if the bounce rate from your homepage is 30% (which is relatively low), that means that 30% of your visitors ‘bounce away’ from your homepage.

Evaluation of Bounce Rates
As a first step, we evaluate your entry pages to decrease the bounce rate, starting with your homepage. Think about the old adage that “first impressions are the most important”.

The first impression a visitor has is the most important, like most things in life. We compose your content to make sure your make a stunning first impression.

Websites do not get a second chance to make an impression
We spend so much time trying to get people to the web site, we want to make sure they stay and visit other pages.

We use a visitor tracking service to find out what search terms people are using to find your site: if visitors are leaving quickly, we make sure that your content and search terms are well-matched as the cause of a high bounce rate may be that visitors are not finding what they expected. Is the content relevant?

We also check your exit pages to see where most of your visitors are leaving and try to determine why they leave, especially if that is not where you intend them to leave from.

Content changes
A good way we make use of your bounce rate stats is to measure the efficacy of content changes. When we make a content change we also record your bounce rate and then make a comparison after a week and see if you are encouraging visitors to move further into your site. The bounce rate stats can also tell you how far into your site visitors are surfing.

There are many theories about how to draw visitors further into your site. We make sure that your click paths are simple with clarity, and lead visitors further into your site. Some analysts suggest that this is best accomplished by orienting your site more towards browsing visitors than searching visitors, and ‘pulling’ them deeper to explore your content, instead of ‘pushing’ them directly to specific information. We do our best to achieve this.

Strategy Implementation

We monitor the success of your on-line presence and assist in its improvement through various elements, including SEO etc.

We hope you found this information useful. We would like to remind you that this subject is best served, and more effective as part of a complete marketing plan or strategy, rather than in isolation. For further expert advice please contact us to discuss your requirements or post a question in our blog.

Be Seen, Be Found, Be Accessible, Be Successful!