Objective Marketing

2006 - The year when marketing really changed!

December 26th, 2006

What were the most profound changes to marketing and branding online in 2006 and have you moved with the times?

Some of the biggest changes in our opinion were:

• Growth of online advertising using Adwords
• Growth of social networks such as Myspace and social networks for business such as Ecademy and a myriad of others
• Emergence of mainstream blogging (what you are reading now is a blog)
• More use of New Media web 2.0 as a marketing tool
• Video usage. YouTube and Google Video (soon to be merged)
• Growth in the on-line marketing community
• Search Engine Optimisation became a buzz word as never before

As a marketing consultancy we have seen such a shift from tradtional marketing methods to new media. The great thing about these technologies is that you are able to access an audience locally or globally as you wish. In essence, your marketing pennies go much further than ever before.

2007 holds many more such opportunities for on and off line promotion. We predict that in next year will see the further mergance of on and off line marketing, but as more people do “catch up”, it is going to get a whole lot busier online with more competition. Our advice would be to get your online strategy right now, otherwise you could well be at the back of the queue.

We wish all our readers and clients a prosperous 2007.

Entry Filed under: blog